Five Steps to Quality Essay Writing

No two writers think alike. Everyone is unique. For the same reason, everyone has his own manner of using language. But as far as the science of essay writing is concerned, there are some general parameters to be followed. While writing an essay, certain tips will help you to make it an excellent one.

1. A Well Balanced Essay

Ideas should not be written in a Chaotic or disorganized manner. There must be an easy and automatic flow. You are not supposed to stop an essay in the middle of a hot issue. Proceed in such a way that each and every sentence must guide you to the conclusion. The beginning, the middle and the end must be crystal clear to the readers. How you begin, how you proceed and how you end up; all have equal importance in the assessment of an essay.

A well begun stuff pushes the readers to keep on reading it. Though the middle portion of the essay bears the essence of your topic, the conclusion is not of less importance. In short, each and every part of an essay is next to nothing.

2. Too Much is Too Bad

Never go for marathon writing. Essays must not be too long. It kills the grandeur of your work. Write the relevant points using minimum number of words which are apt and attractive. Though there are no strict rules governing the length of the essays, it is always desirable to finish it with 350 words. However you are free to break this unwritten law to a certain extent, considering the seriousness of your subject matter. A topic which requires much statements and explanations can take a little more length. But keep in mind the above said words; Too much is too bad.

3. Be up-to-the-minute

No need to mention the importance of 'knowledge chase' in the process of every type of writings. All findings start when you start finding the apt source. But don't be cheated by resources which are outdated. Be accurate in selecting the right assistance.

You can surpass your fellow students by attempting something new. Go for innovation in whatever field you indulge in. Any creative writing stuff can be made exceptional by clinging on to latest information on air. It shows that you are keeping the right pace with the world around.

4. Style par excellent

Don't use unnatural and unfamiliar words. An inclination to use these types of words seems to be made-up. A highly intricate language with full of unnecessary ornamentation leads the reader to finish reading from the middle. Use natural expressions in a novel way. Don't make sentences too complicated and too polished. Let them be interactive and conversing. Make it a thorough piece of objective one.

5. A flavor of personal touch

Study an issue from a number of possible angles. After finding creative assistance from experienced hands, add your own opinion. Give a personal touch to it. As far as your assignment is concerned, what others said is only secondary. An essay should not be a collection of the opinions of great writers and orators. There should be your stamp in it. Your own feelings and outlooks make the essay solely yours. Never be under the impression that you are second to somebody. Think that you are a person of importance. Crush the psychological barrier to include your individuality in your writings. Keep in mind; you are capable of doing anything great.

Source:http://ezinearticles.com/?Five-Steps-to-Quality-Essay-Writing&id=3127797

How to Seamlessly Include Keywords in Your Web Content

If you're a newbie to internet marketing, you might be wondering, "What the heck is keyword optimization?" It sounds more complex than it is. Basically, keyword optimization is making sure your content contains enough instances of your keywords, which are words or phrases commonly used in search engines to find what you offer. For example, if you're selling real estate in Florida, your keywords may be "florida real estate," "jacksonville florida real estate," "orlando homes for sale," "palm beach houses for sale," etc.

You can find keywords by using keyword research tools and analyzers. This is software that tells you each of the combinations used with a particular keyword, along with how many times the original keyword and its combinations have been used. You can either use paid keyword analyzers, or you can use the popular Google keyword research tool, which is offered for free in the Google AdWords toolset.

How do you use a keyword analyzer tool? They're all the same: You enter in the desired keyword and are given a list of results. Paid keyword analyzers return more specific results, while free ones return more basic information. If you find that your keyword receives a lot of visitors--from 20,000 to 30,000 visitors a month for exact matching terms as a minimum--these are the keywords you may want to consider as part of your keyword optimization strategy.

As you review the keywords, think about how you can break them out into logical, related groups. If your site is fairly new, start with the less competitive terms and build out using longer phrases to get some traffic and conversions.

When you've selected your keywords, you're ready to write your content. Here's where the keyword optimization takes shape. What you need to do is repeat your keyword several times throughout your content. Generally, you want your keyword to appear 2 to 5 percent of the time. For example, if you're writing an article of 500 words, you'll want your keyword to appear at least 10 times but no more than 30.

You might be wondering, "What if the nature of my website can't use keywords that often?" This could be the case for websites with a community theme or those promoting more creative content. You'll have to include separate sections that contain optimized content that still relates to your site. For example, if you're running a site related to "fan fiction," you could create articles that talk about how to create fan fiction (with "fan fiction" being the optimized keyword). Try to get content ideas first by asking your community and reviewing logs and analytics, and build keyword lists into your posts from there. You could also include articles that while not relating to fan fiction could still be of interest to your audience. Example keywords could be writing novels, writing movie scripts and self-publishing.

By including optimized content on a website that would otherwise not contain such content, you get the advantage of self-expression while making sure your site gets seen by search engine bots.

As you write your content, make sure it sounds natural and is enjoyable for visitors. Although the goal is to include your desired keyword 2 to 5 percent of the time, if you use it in a context that's inappropriate, you turn away visitors.

Source: http://www.entrepreneur.com/article/231333

6 Beginner Tips For Creating A Solid Social Media Marketing Strategy

Most small business owners already know that if you’re not using social media marketing, you’re simply missing the boat. Facebook, Twitter, LinkedIn, YouTube, and many newcomers to the scene represent excellent ways to get the word out about your biz. With all of these sites at your disposal and all the methods with which to use them, however, the process can seem overwhelming. Instead of getting frustrated and giving up, know that there is a method to the madness – and embrace it. Read on to learn how to develop and maintain an effective social media strategy for your small business.

1. Start With the Most Successful Sites

Facebook and Twitter continue to maintain a foothold as two of the most popular social media websites, althoughPinterest and Google Plus are moving up rapidly. Unless there’s a major shift in the social media landscape, though, those first two websites are your best bets for launching a campaign. If you’re already there, work on maximizing your effectiveness on them. If you’re not, get started now.

2. Investigate Lesser Known Sites

Have you ever heard of StumbleUpon? New social media websites are popping up all the time and you never know where your next set of customers is going to come from. The more saturated the top platforms become, the harder it’s going to be to reach an audience on them – your voice may be more easily heard in smaller rooms. Of course, don’t take that as license to veer away from Facebook and Twitter, but do investigate these other sites as time permits.

3. Place a Key Focus on Content Quality

No matter where you go with your social strategy, content is always going to be key. Never post anything less than your best work. If it’s an image on Pinterest, make sure it’s high quality. If it’s a tweet, make those few words impactful. Just because you’re limited to 140 characters doesn’t mean quality should suffer. For all posts, draw upon your industry experience to provide lesser known details and advice, and once you come up with a posting schedule, scale it back if your quality begins to suffer. This point can’t be emphasized enough.

4. Track Your Efforts

It’s essential that you monitor the progress of your social media campaign so you know what’s working and what isn’t. Even though Facebook and Twitter do work for most small businesses, they might not work for you. UseHootSuite or Google Analytics to effectively keep up on the success of each of your individual campaigns.

5. Effectively Adjust Your Strategy

Next, act on your results. If Twitter isn’t giving you the boost you expected, you might not want to abandon it, just tweak your strategy or devote less of a focus to it. If a newer player like Tumblr or Reddit doesn’t show any signs of life, eliminate it and move on to something else like Instagram or Digg. Gathering data on your social strategy is important, but that does nothing if you don’t put it to good use.

6. Always Respond to Comments

No matter where you market via social media, you can’t realize any individual site’s full potential without responding to each and every comment. Even if it’s simply acknowledging and thanking a reader for taking the time, this can have a positive effect. If you encounter negative comments, jump on them immediately. These are only blemishes on your reputation if you do nothing about them. First off, be governed by the notion that the customer is always right.

There’s nothing more off-putting than a Twitter fight between a business owner and a patron, even if you’re sure you’re correct. Take this opportunity to acknowledge any grievances and make up for them ten-fold, publicly. Turn that complaint into an asset and you’ve not only won over that customer, but all the others who read the exchange.

Final Thoughts

No social media strategy can succeed without an appropriate amount of time devoted to it. If your budget doesn’t have room to hire a social media manager, you’re going to have to wear that hat yourself. In order to free up the needed time, organize your day, schedule your most difficult projects for when you’re at your best (either morning or evening) and eliminate any unnecessary interruptions.

Stop spending time on useless phone calls from telemarketers and other folks who don’t serve your business needs. Get yourself physically fit so you perform at a high level each and every day, and take your breaks. Don’t feel bad about going out for a walk or for lunch each day, because your business is going to benefit from your refreshed mind. Social media marketing is important, but only if you’re fully up to the task.

How did you go about creating your social strategy? Leave your tips in the comments below!

Source: http://www.business2community.com/social-media/6-beginner-tips-creating-solid-social-media-marketing-strategy-0783129#!wIkYk